Rotjedam is a Rotterdam-inspired lifestyle webshop focused on local pride and relatable humor. The brand capitalizes on the city’s no-nonsense mentality and translates this into products with a clear identity. The webshop caters to both Rotterdam residents and city enthusiasts.

The range includes shot glasses, caps, beanies, home accessories, and kitchenware, all with a Rotterdam twist. The products combine recognizable city icons and language with high-quality materials. They work with regular suppliers to ensure consistent production and delivery.

The webshop runs on WooCommerce (custom development) and is optimized for conversion and user-friendliness. Payments are processed via multiple payment methods, including iDeal, credit card, and other common options. The shop also features clear categories, discount codes, seasonal promotions, and marketing integrations such as Google Merchant Center and Google Ads.

Rotjedam is actively positioned through social media, particularly Instagram and short-form content like Reels. The strategy focuses on organic growth combined with targeted advertising. Through local branding, community interaction, and contests, they are working to create a recognizable and scalable brand within the Rotterdam niche.